K-pop's global popularity may be attributed to its soft power, which involves persuasion and attraction rather than coercion. Its catchy music, elaborate dance routines, visually stunning music videos, and positive messaging, along with its emphasis on community and inclusivity, make it appealing to people from all over the world.
Another theory is that K-pop's globalization of popular culture, which has made it easier to travel across borders, has contributed to its popularity. K-pop groups have a strong presence on social media, promoting their music and engaging with fans worldwide.
Ultimately, the answer to why K-pop's popularity is a combination of factors, including soft power, globalization, and the unique appeal of K-pop itself.
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